(THE BRIEF:)

This project was for a final year fashion degree student called Chole. The brief was to create rebrand her current branding for her brand called " Petite Studio". Which had a minimalistic style that used netural tones such as beige off-white and cream.The main element of the design I had to figure out was how to create an embossed effect in Illustrator that could be scaled easily. Also I had to find a way of keeping the style of Chloe's original branding while creating a unique and elegant concept. Aswell when starting the project one of the issue I had was finding a way to make a monogram design that had a premium feel